Huge business growth opportunities are right under our feet, just like they were for the pioneers in the 1800’s in the western U.S.

With today’s global economy and the Internet, the rules are much the same; nobody owns the “gold” until after someone discovers it.  For your training program, there are golden opportunities to be found in the many neglected markets around us. These “hidden” untapped niches will produce vast riches for those that learn to uncover and develop them fast.

The Great Brand Rush is an educational and entertaining seminar that provides proven strategic insights and practical marketing tools that be can be applied to help build your training program.

Speaker

Paul Johnson began finding and serving neglected niches in high school when he started his own lawn cutting business. That early experience led to many business growth successes. As National Sales Manager for the world’s largest paint company, he turned a division around by correcting market alignment, improving from a 39% loss to a 15% profit in less than 12 months. As Product/Market Manager for a large automotive computer systems supplier, Paul Johnson developed and launched a parts catalog product introduction to serve an untapped niche, resulting in a 21% boost in year-over-year gross sales. As a Niche Branding Consultant, Paul works with companies eager to find new sources of growth.